Ethnic media document the everyday life of the people they serve, offering an intimate portrait of their
problems and their dreams. At the same time, especially if they cater to
immigrant communities, they bring the rest of the world closer. The combination
leads to fresh angles that show how trends, including genetics and the
development of systems biology, touch on real people’s lives. Ethnic Americans
and immigrants - who represent a growing percentage of the country – often rely
on community-based newspapers, magazines, television, radio stations, and
online media for their information.
SoundVision is committed to
strengthening science news content for ethnic minority populations and rural
communities, which historically have been underserved by the mainstream media.
We are partnering with New America Media, an ethnic media consortium, in order
to extend the reach of The DNA Files research, programming, and
community engagement into these communities. New America Media is a nationwide
association of over 700 ethnic media organizations representing the development
of a more inclusive journalism. Separately, SoundVision continues to build on
its strong relationships with public radio networks and consortia that serve
Hispanic/Latino, Native American and African American audiences.
In our ethnic media fellows program,
participating journalists develop stories that build upon the documentary
series in order to show the impact and issues of genetics research on their own
audiences. In all, we have funded 10 news or feature stories for ethnic media
print outlets to run in target markets. New America Media and SoundVision have
provided story development help and some mentoring during the reporting and editing
phase. These individual science journalism fellowships are designed to
encourage print and broadcast science content development and best practices.