Missouri: Talking to Local Listeners
KWMU, St. Louis
Building on a successful launch of their Science Initiative in 2006, KWMU is now poised to become the only media outlet in their region — print or broadcast — with full-time science coverage. Partnering with The DNA Files and key science institutions, KWMU provides coverage of important science issues, supporting the development of a science-literate community.
The new season of Science Initiative will include five or more feature pieces directly related to genetic science and technology. One episode will be a one-hour, live call-in program featuring guests discussing timely regional issues devoted to genetic science and responding to listener calls and e-mails. Also, KWMU’s outreach department will utilize its network of science educators to inform teachers of the interactive, hands-on teaching modules developed by the San Francisco Exploratorium, as well as other related classroom materials.
90.7 KWMU-FM/St. Louis serves a diverse audience that represents a variety of social, economic and racial populations. With a 100,000-watt signal that can reach 2.4 million people in the bi-state region, KWMU currently reaches an average audience of 175,000 listeners each week. It is the second-most-listened-to station in St. Louis during both morning and evening drive times, according to recent Arbitron ratings.